It is a point and click wizard that explains itself with no tutorial. SyncApps is customizable and incredibly easy to set up. You can set MailChimp up to automatically send mass mails or trigger autoresponders get notifications whenever fields and records within Salesforce are changed. Thanks to MailChimp’s SyncApps system, which can monitor fields and tables (as well as records within Salesforce), Salesforce integration is a breeze. In that spirit, it seems the developers are one step ahead – they have made MailChimp Salesforce integration not only possible, but rather outstanding. In fact, there’s not a day that goes by without their app exchange offering something new and unique. And we all know that the Salesforce developers are hard at work finding ways to bring external functionality into their excellent CRM system. MailChimp was designed with SaaS integration capabilities in mind some of them through API programming, others through the power of plugins (created by intrepid developers). MailChimp Salesforce integration combines the power of Salesforce’s with Mailchimp’s email capabilities. Well, it can’t necessarily ‘duplicate,’ but it can integrate. If only Salesforce could duplicate the admirable features of MailChimp onto one platform, right? (If you want to get your hands dirty with some programming, you can even implement Visualforce and Apex).At the same time, we all know – and love – the robust, automatic and attractive mailing lists and automation offered by MailChimp. You can build all kinds of templates and automation with it.